You believe your customer returns to you exclusively because of you and your service, not necessarily because of the brand of motor oil.

• Total Environmental & Lubrication Management (TELM)
• Rice's Generic, No Friction line of lubricants, transimission fluids, gear oils and greases
• All products
• No loaned equipment agreement with gallonage requirements
• No Signage
• Nominally priced floor mats
• Nominally priced static stickers
• 50/50 Universal ELC Antifreeze/Coolant
• Chemicals
• MyGeneration Environmental Services

Ability to surround your bulk generic lubricant(s) with other name brand case goods lubricants by mix-n-matching products from Castrol, Kendall, Mobil, Pennzoil, Quaker State, Shell, Valvoline which are made from conventional, mineral-based oils as well as synthetic-blends, full-synthetics and high-mileage products.

Our customers tell us that when they move to a generic-led package, 80% of your customers will purchase an oil change using the generic viscosity in your bulk tank and the other 20% that have a specific brand preference can select from the branded quarts you stock. This package leads to a boost in margins.

As the green movement picks up momentum in the midwest, you may have customers requesting recycled products. We can help. We have a growing line of environmentally-minded products such as motor oils made from 100% recycled base oils and antifreeze/coolants made from 100% recycled glycol.  

You believe your customer returns to you exclusively because of you and your service, not necessarily because of the brand of motor oil.

• Total Environmental & Lubrication Management (TELM)
• Rice's Generic, No Friction line of lubricants, transimission fluids, gear oils and greases
• All products
• No loaned equipment agreement with gallonage requirements
• No Signage
• Nominally priced floor mats
• Nominally priced static stickers
• 50/50 Universal ELC Antifreeze/Coolant
• Chemicals
• MyGeneration Environmental Services

Ability to surround your bulk generic lubricant(s) with other name brand case goods lubricants by mix-n-matching products from Castrol, Kendall, Mobil, Pennzoil, Quaker State, Shell, Valvoline which are made from conventional, mineral-based oils as well as synthetic-blends, full-synthetics and high-mileage products.

Our customers tell us that when they move to a generic-led package, 80% of your customers will purchase an oil change using the generic viscosity in your bulk tank and the other 20% that have a specific brand preference can select from the branded quarts you stock. This package leads to a boost in margins.

As the green movement picks up momentum in the midwest, you may have customers requesting recycled products. We can help. We have a growing line of environmentally-minded products such as motor oils made from 100% recycled base oils and antifreeze/coolants made from 100% recycled glycol.